Your website is designed to work for you and help you achieve excellent business outcomes. It can, however, work against you. According to recent web design statistics, at least 40% of visitors who visit a business website for the first time use its design to judge the company’s reputation or lack thereof. It was also observed that 62 percent of businesses with mobile-friendly websites made 64 percent more income than those without.

These statistics show that good web design is one of the most significant aspects of business success today. The layout, style, and effectiveness of your website will have a significant impact on the number of new clients you can attract. As a consequence, it is critical to fine-tune your web design in order to convey the correct message about your brand or organization to website visitors. To get you started, here are six pointers:

#1 Ensure that your website is mobile-friendly

It is critical to give website visitors a mobile-optimized experience. Cell phones and tablets were used by around 52.7 percent of internet users in 2020, and this percentage is only going up. This means you won’t be able to risk your website’s mobile responsiveness in order to avoid losing prospective clients. Rocket Web Development advises website owners to utilize mobile responsive themes and templates on their websites to improve mobile user experience and lower mobile user bounce rates.

#2 Reduce the bounce rate

The bounce rate is the rate at which visitors arrive at and leave your website without viewing a second page. A bounce rate of 30% to 40% is deemed acceptable, but anything greater signals that something is wrong and has to be rectified.

There are several strategies that web designer specialists may employ to lower the bounce rate of your web design services platform. It also entails making the information more reader-friendly by increasing the font size, better organizing contents, increasing color contrast, and employing a suitable layout.

On-page optimization is important to reduce load speed and can also assist to minimize the bounce rate because most individuals surfing the web are aware that they have hundreds of alternatives and will not wait any longer than necessary for a web page to load.

#3 Encourage social sharing

Social networking is one of the simplest and most effective ways to drive visitors to your website. The more people who share your website’s content on social media, the more people will see it. This might lead to an increase in income for your company.

You must make it possible for your existing blog readers to share the contents of your website on their social media accounts by placing social media share buttons on your website, so that their friends and other people in their circles may view your content and be motivated to visit your website.

#4 Good Navigation is critical

A website’s navigation is also quite important. A website with poor navigation is equivalent to being lost in a large building with no knowledge of where to turn. You must design your website so that visitors can easily find what they are searching for and also go exactly where you want them to go.

Following accepted conventions in relation to navigation is important so that new visitors to your site will easily be able to navigate your site intuitively. Mobile design presents unique challenges for designing effective navigation. A good Boise Web Developer will know how to make your website as user friendly on mobile as it is on a desktop computer.

#5 Improve SEO

SEO stands for Search Engine Optimization, and every business needs a website that can be easily searched by the various Search engines. You want your website to be found fast, and even better, you want it to be seen before your competitors. If you have the budget we recommend that you hire an Idaho SEO company like Rocket Web Development, however there are many things you can do to ensure that you are optimizing your website for Search Engine Traffic.

When thinking about SEO I like to tell people that it’s best to think of the Search Engine (ie Google, bing, or yahoo) as the service provider, or sales person if you like. The person performing the search is the customer. And, your website is the product. For a single search query a search engine has literally thousands of websites that it can provide as potential answers. Your goal is to get your website to the top of those results. The best way to do that is to provide content that answers the types of questions that your potential customers are asking. So content writing is a large part of SEO. However, page load times and links that point to your site are also very important.

If you have any questions about how to get started with SEO optimization we’d be happy to help! We have many affordable options.

#6 Iterate and assess

Your website should be a living, evolving aspect of your business, not a static artifact. There is always room for improvement. Improving key aspects of your website will assist boost conversions, time on page, and pages per session, but the hardest part is identifying which solution will work best for your website.

A web design agency may wish to evaluate if design adjustments could potentially have a positive effect on the effectiveness of your website. Simple adjustments to button colors, headers, or wording can have a significant impact on conversion rates. All in all, rather than adopting a set-it-and-forget strategy, you may utilize software to construct A/B tests, multivariate testing, or even put up heat maps to observe what customers are doing, rather than taking a set-it-and-forget approach, especially if you don’t know what to alter.

In conclusion

To ensure the success of your website, you must employ excellent web design strategies, particularly those that are user-centered. As you can see, there are several simple things you can do to improve the load time and efficiency of your website. Visitors to your website would have a better experience, boosting their probability of becoming brand loyal.

Rocket Web Development is an Idaho web design and development agency that works with both local and national clients. We recognize that you have a business to run and that maintaining a website may be time-consuming.

We focus on creating websites that perform what they are meant to do – convert! The bottom line is that your web presence must create cash for you, and we are experts at this. To learn more about our services, please contact us immediately.